Strategic Marketing Leader
4 weeks ago
Aforward-thinking Marketing Manager is sought by Universal Business Team to spearhead their digital marketing initiatives. With a strong focus on e-commerce, this role requires a dynamic individual with a proven track record in driving sales and brand growth.
The ideal candidate will have a deep understanding of SEO, SEM, email marketing, and social media marketing. Proficiency in analytics tools, such as Google Analytics, and e-commerce platforms is essential. Excellent communication and interpersonal skills are also required, with the ability to work collaboratively across departments.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to promote company products and drive e-commerce sales.
- Conduct market research to identify trends and potential growth areas.
- Manage and oversee all marketing campaigns, ensuring they align with business objectives.
- Manage the e-commerce platform, ensuring optimal functionality, user experience, and conversion rates.
- Analyse market trends, consumer behaviour, and competitors to inform marketing initiatives and product positioning.
- Create and oversee digital and traditional marketing campaigns, including SEO, PPC, print, email marketing, and social media.
- Manage a member of staff.
Requirements:
- Proven experience in e-commerce management and digital marketing.
- Strong understanding of SEO, SEM, email marketing, and social media marketing.
- Proficient in analytics tools, such as Google Analytics, and e-commerce platforms.
- Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
- Analytical mindset with strong problem-solving skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
Benefits:
- Salary £45,000 - £55,000 dependent on experience.
- Free lunches.
- Professional development opportunities.
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