Strategic Marketing Leader

4 weeks ago


High Wycombe, Buckinghamshire, United Kingdom Universal Business Team Full time

Aforward-thinking Marketing Manager is sought by Universal Business Team to spearhead their digital marketing initiatives. With a strong focus on e-commerce, this role requires a dynamic individual with a proven track record in driving sales and brand growth.

The ideal candidate will have a deep understanding of SEO, SEM, email marketing, and social media marketing. Proficiency in analytics tools, such as Google Analytics, and e-commerce platforms is essential. Excellent communication and interpersonal skills are also required, with the ability to work collaboratively across departments.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to promote company products and drive e-commerce sales.
  • Conduct market research to identify trends and potential growth areas.
  • Manage and oversee all marketing campaigns, ensuring they align with business objectives.
  • Manage the e-commerce platform, ensuring optimal functionality, user experience, and conversion rates.
  • Analyse market trends, consumer behaviour, and competitors to inform marketing initiatives and product positioning.
  • Create and oversee digital and traditional marketing campaigns, including SEO, PPC, print, email marketing, and social media.
  • Manage a member of staff.

Requirements:

  • Proven experience in e-commerce management and digital marketing.
  • Strong understanding of SEO, SEM, email marketing, and social media marketing.
  • Proficient in analytics tools, such as Google Analytics, and e-commerce platforms.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.
  • Analytical mindset with strong problem-solving skills and attention to detail.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.

Benefits:

  • Salary £45,000 - £55,000 dependent on experience.
  • Free lunches.
  • Professional development opportunities.


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