Service Product Marketing Strategist
4 days ago
Job Description
The Service Product Marketing Manager at 2000 SPTS Technologies Limited plays a crucial role in optimizing service-related business activities. This position is responsible for developing comprehensive service strategies for each product line, driving activity across functional groups, and establishing revenue targets.
Main Responsibilities
- Develop and communicate service strategies for each product line, ensuring alignment with the company's overall product strategy.
- Establish revenue targets and plans to meet those targets, working closely with sales teams and product divisions.
- Participate in design reviews to ensure products meet entitled performance criteria, including reliability, availability, and cost of service.
- Lead execution of service revenue plans, making course corrections as needed, and reviewing progress with management teams.
- Establish service programs, pricing, and revenue targets for newly introduced products, developing collateral to support pricing and service value.
- Develop an understanding of each product's use-case within the fab to ensure service strategies align with expected tool use.
- Define enhanced service offerings, including multi-tool fleet management and data analytics, resulting in improved product value for customers.
- Drive cross-functional programs, such as product improvements, closely monitoring cost of service and contributing to management of tool-down field critical issues.
- Directly work with tool end-users to uncover unmet needs and promote the value of service, ensuring needs are met in accordance with the product strategy.
- Research competitive product and service offerings, positioning KLA solutions to show maximum value while recognizing customers have multiple alternatives.
Qualifications
- Bachelor of Science degree or greater, advanced degree a plus.
- MBA and/or business/marketing education a plus.
- Extensive industrial experience, including direct knowledge of semiconductor manufacturing.
- Established track record of business ownership in sales or marketing role.
- Experience with direct end-customer interaction.
- International business experience.
- Demonstrated ability to be effective across a matrix of departments while optimizing limited resources.
- Strong communication skills and ability to conduct effective presentations under pressure.
- Analytical skills, including ability to draw business conclusions from complex datasets.
- Ability to thrive in a fast-paced, high-energy environment.
- Well-organized with attention to detail.
- Hardworking, with ability & desire to work in a team environment.
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