Content Marketing Strategist

4 weeks ago

Newport, Newport, United Kingdom AerFin Full time
About AerFin

AerFin is a leading aviation company that buys, sells, leases, and repairs aircraft, engines, and parts to maximize value for their owners and provide a lower-cost supply of material to their airline, lessor, and MRO customers.

With a deep technical expertise and high-performance culture, AerFin delivers confidence-inspiring quality, safety, and value to their customers. They have regional hubs in Europe, Asia, and the USA, making them perfectly placed to keep fleets flying and get deals done.

Job Description

We are seeking a talented and creative PR and Content Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing our PR and content strategy, creating captivating content that tells our brand story and resonates with our key audiences.

You will work closely with cross-functional teams, including Sales, Operations, and Strategy, to create and distribute high-quality content across various online and offline channels. Your responsibilities will include managing our PR and content calendar, writing all marketing content, engaging with media contacts, and building relationships with key industry journalists.

We are looking for someone with a genuine passion for PR, brand storytelling, and data-driven content strategy, with a strong understanding of content marketing principles and best practices. If you have a creative and detail-oriented approach, with strong organizational and project management skills, we would love to hear from you.

Key Responsibilities
  • Develop and execute content marketing strategies that align with business goals and target the needs of our audiences.
  • Manage our PR and content calendar to ensure the regular creation of content across all core channels.
  • Write and optimize a range of engaging content, performing keyword research to improve organic search visibility.
  • Develop and implement a thought leadership content program to help position AerFin as an industry expert on key topics.
  • Coordinate and oversee photoshoots and video shoots, and collaborate with external agencies and partners to develop creative and on-brand assets.
  • Work with translation agencies to source translated content for regional audiences.
  • Provide regular reporting and analytics to measure content performance.
  • Stay up-to-date with industry trends and competitor content strategies to ensure our content remains relevant and impactful.
  • Develop and execute strategic PR campaigns that promote our brand and increase media coverage, aligned with company objectives.
  • Draft press releases and manage media relations, including key briefings, to secure coverage in relevant publications and platforms.
  • Build and maintain relationships with journalists, bloggers, and influencers to secure media placements and coverage.
  • Evaluate PR campaigns through metrics such as media mentions and sentiment.
  • Implement and oversee a robust crisis management process.
Requirements
  • Minimum 8 years' experience in a PR/content/writing role.
  • Degree in Communications, Journalism, or related field preferable but not essential.
  • Excellent written and verbal communication skills.
  • Demonstrable success in planning and executing successful PR campaigns.
  • Experience with media relations, including pitching stories and securing coverage.
  • Proven experience in content strategy development and implementation.
  • Experience in social media scheduling tools is preferable.
  • Strong understanding of content marketing principles and best practices.
  • Creative and detail-oriented with strong organizational and project management skills.
What We Offer
  • Discretionary Bonus Scheme
  • Flexible working, ability to work between home and the office
  • Volunteering Leave
  • Life Assurance
  • Pension Scheme
  • Employee Assistance Program (EAP)
  • Healthcare Scheme
  • 27 days of annual leave with an option to buy or sell an additional 5 days per year
  • Electric Vehicle Leasing Scheme
  • Season Ticket Loan
  • Social events and much more

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