Performance Marketing Strategist
18 hours ago
Job Title: Performance Marketing Strategist
Location: London - Hybrid working (2 days per week)
We are seeking a highly skilled Performance Marketing Strategist to join our team at 3Search. As a key member of the marketing department, you will be responsible for developing and executing a comprehensive marketing strategy to drive new customer acquisition across multiple channels.
The ideal candidate will have extensive experience in channel management, excellent analytical skills, and a proven track record of delivering results-driven campaigns. You will work closely with the wider team to support new products, features, and campaigns, and be responsible for budget and media mix management across paid search, paid social, Google App campaigns, affiliates, comparison sites, and more.
Key Responsibilities:
- Create and execute the marketing strategy across our Acquisition channels to drive new customers at an efficient CAC.
- Build a high-performing Acquisition marketing function, fostering a culture of innovation and continuous improvement.
- Budget and media mix management across paid search, paid social, Google app campaigns, affiliates, comparison sites, and more.
- Champion a data-driven and experimental growth culture using data to find optimisation opportunities and improve the efficiency of our campaigns.
- Continuously look for new growth opportunities and prioritise based on potential impact.
- Collaborate with internal and external creative teams to brief and deliver high-performing ad creative.
- Responsible for hands-on channel management of some ad platforms and agency management for others.
Salary: £70,000 + package
Requirements:
- Extensive hands-on experience in channel management
- Excellent analytical skills, using data to report on success and provide actionable insights and recommendations
- Experience managing budgets across multiple channels while responding to the market and external factors.
- A great communicator, comfortable with presenting strategy and data to all levels
- A goal-oriented mindset, comfortable with working towards targets for acquisition
- You understand data and you are systematic with testing, learning, and running experiments with statistical rigour
- Appsflyer or other mobile app analytics platform experience is a plus
Benefits:
- You'll be challenged whilst being fully supported by a great team from which you can learn
- Exposure to every area of the business. You'll be encouraged to get involved and make an impact on ways of working
- A transparent and open company culture where employees are consulted on company decisions and direction
- Share options after 6 months probation
- Up to 8% pension scheme
- 26 days holiday (plus UK public holidays) with an option to buy or sell up to 5 more days
- Hybrid working (2 days per week in our Central London office)
- High-spec equipment when you start
About Us:
At 3Search, we're committed to making it easier for small businesses to run. Our app-based B2B fintech brand has helped over 60,000 businesses save time and money with automated accounting and tax. We're currently experiencing hyper-growth and are looking for an experienced Acquisition Lead to report to the Head of Marketing.
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