Director of Lead Growth Initiatives
1 day ago
Rhapsody provides innovative healthcare IT solutions to accelerate digital transformation. We're seeking a talented Director of Demand Generation to drive funnel growth by developing and executing multi-channel demand generation strategies that attract, engage, and convert leads into pipeline opportunities.
About the Opportunity- $120,000 - $180,000 per year, depending on experience.
- An innovative, inclusive, and fun work environment.
- A comprehensive benefits package on day 1 (medical, dental, vision, life, disability).
- A generous 401k company match.
The successful candidate will have a proven track record of developing and executing successful lead generation campaigns across multiple channels, including PPC. They'll partner with cross-functional teams to build and develop a dynamic and robust pipeline for our health tech products.
Responsibilities- Develop and execute multi-channel demand programs (paid social, email, third-party promotion, etc.) to drive traffic, engagement, and lead generation.
- Partner with an external vendor to plan, implement, and optimize PPC campaigns (Google Ads, LinkedIn, etc.) to maximize ROI.
- Create, manage, and execute targeted email campaigns, including drip, re-engagement, and nurture flows, to advance leads through the buyer journey, ensuring a seamless experience across all touchpoints.
- Manage and maintain a comprehensive demand generation calendar, ensuring alignment with overall marketing strategy.
We value a collaborative and results-driven work environment where professionals can thrive. If you're passionate about healthcare IT and demand generation, we encourage you to apply.
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Strategic Growth Director
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