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Digital Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom Zen Educate Full time
Job Title: Digital Marketing Specialist

Description:

At Zen Educate, we're revolutionizing the education sector by providing a digital platform for teachers and schools to connect seamlessly, reducing the reliance on inefficient agencies. Our mission is to make a positive impact on teachers and schools, and we're seeking a talented Digital Marketing Specialist to join our high-growth start-up. As a key member of our marketing team, you'll play a crucial role in shaping our brand and driving lead generation through coordinated marketing activities. With a focus on delivering high-quality content and effective audience segmentation, you'll work closely with our CRM team to prepare and deliver targeted email campaigns. If you're passionate about B2C marketing and have a customer-centric, results-driven mindset, we'd love to hear from you.

Responsibilities:

- Coordinating marketing activities to generate leads through various channels
- Creating compelling copy for emails, sales collaterals, and social media platforms
- Ensuring consistency across all communication channels in terms of reflecting our brand values and tone of voice
- Curating content plans and executing for multiple social media platforms, supported by research from relevant industry news and trends
- Identifying and evaluating relevant education conferences, trade shows, and industry events
- Planning and coordinating participation in assigned events
- Managing the marketing budget, ensuring efficient allocation of resources and tracking expenses

Requirements:

- Demonstrable experience of executing B2C marketing projects and campaigns
- Good copywriting skills for emails, collaterals, social media
- Ability to work unsupervised
- Problem-solving skills and a proactive attitude to thrive in an evolving marketing team
- Excellent project management and organizational skills, with the ability to multitask and meet deadlines
- Customer-centric, results-driven mindset

What We Offer:

- Competitive salary
- Ownership in the company
- 25+ days of holiday (increases with tenure)
- Life Insurance
- Health Insurance
- Electric Car Scheme
- Cycle to Work Scheme
- Central London office with perks like fresh fruit, bike parking, showers, and an on-site gym and café
- Fun-loving, tight-knit team solving a problem that makes a difference