Digital Marketing Specialist

1 month ago


Liverpool, Liverpool, United Kingdom Launch Resources Limited Full time

We are seeking a skilled Digital Marketing Specialist to join our team at Launch Resources Limited. As a key member of our marketing department, you will be responsible for driving our online presence and increasing sales volumes.

The ideal candidate will have prior experience in Search Engine Marketing, including PPC optimisation, SEO, and Social Media. You will be comfortable with Web Analytic Tools and have a strong analytical mindset.

Key responsibilities will include:

Search Engine Marketing:

Active management of PPC campaigns to increase new customer acquisition numbers and drive down cost per acquisition.

Web Development:

Concentrating on user experience and driving website conversion.

Online Marketing:

Monitoring online marketing best practice and ensuring legal compliance.

Competitor Analysis:

Proactively analysing online competitors and recommending improvements to our SEM.

SEO Strategy:

Determining SEO strategy with relevant SEO metrics, implementing and managing relevant link building campaigns, and optimising web content for such SEO strategies.

Social Media:

Driving Social Media strategy and execution.

Desired Skills and Experience:

Language:

Knowledge of Dutch.

Skills:

Strong analytical skills.

Software:

Knowledgeable in Excel, Word, PowerPoint, and Outlook.



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