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Brand and Marketing Specialist

2 months ago

Canterbury, Kent, United Kingdom Reed Full time
{"title": "Email and SMS Marketing Executive", "description": "Job Summary

We are seeking an experienced Email and SMS Marketing Executive to join our team at Reed. As a key member of our marketing department, you will be responsible for developing and executing targeted email marketing campaigns to nurture leads and convert them into loyal customers.

Key Responsibilities
  • Develop and execute targeted email marketing campaigns to drive customer engagement and conversion.
  • Craft compelling SMS messages that align with ongoing marketing strategies and promotions.
  • Monitor and analyze the performance of email and SMS campaigns, using insights to optimize future efforts.
  • Ensure all email and SMS marketing activities comply with legal regulations and best practices.
  • Collaborate with the content and design teams to create visually appealing email templates and engaging content.
  • Stay up-to-date with the latest trends and technologies in email and SMS marketing to keep our campaigns innovative and effective.
Requirements
  • Proven experience in email and SMS marketing, with a track record of successful campaigns.
  • Strong understanding of email marketing platforms and SMS delivery systems.
  • Knowledge of segmentation, personalization, and A/B testing.
  • Excellent copywriting and editing skills, with the ability to convey messages succinctly.
  • Familiarity with data protection and privacy laws relevant to email and SMS marketing.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
What We Offer
  • Competitive salary with potential for bonuses based on campaign performance.
  • Professional development opportunities in a growing company.
  • Creative freedom to innovate and implement new marketing strategies.
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