Head of Paid Media Strategist

2 days ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Head of Paid Media


About Tribal Tech - The Digital, Data & AI Specialists:

We are a leading digital marketing agency based in London, dedicated to delivering innovative and results-driven strategies for our clients. With a focus on creativity, data-driven insights, and cutting-edge technology, we empower brands to succeed in the competitive digital landscape.


Position Overview:

We are seeking an experienced and strategic-minded Head of Paid Media to lead our paid media department. The ideal candidate will have a proven track record of success in paid media, exceptional leadership skills, and a passion for driving business results.


Key Responsibilities:

  • Develop and implement comprehensive paid media strategies across various channels, including PPC, paid social, display, and programmatic.
  • Lead a team of paid media specialists, providing guidance, mentorship, and support to ensure campaign success and team development.
  • Collaborate with clients and internal stakeholders to understand business objectives, target audiences, and key performance indicators (KPIs).
  • Drive innovation and stay ahead of industry trends by exploring new platforms, technologies, and advertising formats to maximize campaign effectiveness.
  • Manage campaign budgets, forecasting, and allocation to ensure efficient use of resources and optimal performance.
  • Monitor campaign performance metrics and KPIs, conducting regular analysis and optimisation to maximise ROI and achieve client goals.
  • Provide strategic recommendations and insights to clients, leveraging data and industry expertise to drive informed decision-making.
  • Foster strong client relationships through proactive communication, transparency, and a commitment to delivering exceptional service.
  • Stay informed about industry updates, platform changes, and best practices, sharing knowledge and insights with the team and clients.


Requirements:

  • 7+ years of experience in digital marketing, with a focus on paid media, preferably in an agency environment.
  • Proven track record of success in developing and executing paid media strategies that drive business results and exceed client expectations.
  • Strong leadership and team management skills, with experience leading and mentoring a team of paid media specialists.
  • Exceptional analytical skills and ability to derive actionable insights from campaign data to optimise performance and drive ROI.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to internal teams and clients.
  • Strategic mindset with the ability to think creatively and develop innovative solutions to meet client objectives.
  • Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic buying platforms.
  • Experience working with clients across various industries, with a focus on building strong, collaborative relationships.
  • Passion for staying ahead of industry trends, exploring new opportunities, and driving continuous improvement.

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