Sports Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom DAZN Full time

About the Role:

We are seeking a highly skilled Marketing Manager to join our Growth Markets Marketing team at DAZN. As a key member of our team, you will be responsible for delivering integrated marketing campaigns that drive global reach, awareness, and acquisition for premium sports channel rights.

Key Responsibilities:

  • Develop and execute 360 marketing campaigns to drive global reach and awareness for DAZN's premium sports channel rights.
  • Build and manage relationships with external channel partners to drive revenue growth and expand DAZN's global reach.
  • Manage campaign delivery, including management of cross-functional execution teams to ensure successful campaign execution.
  • Manage the DAZN shop front and landing pages, including merchandising of upcoming events and product portfolio.
  • Carry out budget management, including liaison with finance on CPA/ROAS results and forecasting.
  • Report on campaign performance in weekly trading meetings and post-campaign analysis.

Requirements:

  • Experience in a marketing role, either agency or client-side.
  • Demonstrated hands-on experience running both on and offline marketing campaigns at scale.
  • Strong understanding and experience in planning activity across owned, earned, and paid channels, as well as partner marketing.
  • Experience in a rigorous, data-led environment with proven ability to drive results.
  • Excellent attention to detail and strong written and oral communication skills.
  • Interest in sports and/or the media and OTT landscape.

About DAZN:

At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. We are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. If you're passionate about sports and marketing, and want to be part of a dynamic team that's revolutionizing the industry, we'd love to hear from you.

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