Digital Product Growth Strategist

3 weeks ago

London, Greater London, United Kingdom Sumup Full time

We're seeking a seasoned Digital Product Growth Strategist to spearhead the growth of our product portfolio. This role will play a pivotal part in transforming SumUp from a single-product company into a leading product-ecosystem provider.

As Go-to-market Lead, you'll be responsible for end-to-end product management, including online stores, invoices, and lending; setting ambitious business targets, and fostering a highly motivated cross-functional team. You'll drive growth metrics, oversee product improvement initiatives, and cultivate strong stakeholder connections to ensure market fit and success in achieving organisational objectives.

You'll have the opportunity to make a lasting impact by owning the GTM of SumUp's new products and making them successful.

About the Role
  • Develop go-to-market strategies and execution plans for each new venture by collaborating with key stakeholders on a daily basis to identify and define growth opportunities, set ambitious growth goals, and devise strategic plans to achieve them
  • Develop testing and growth hack ideas, set targets and priorities for your team (channel experts), ensure all channels efforts are targeted and aligned, and evaluate the delivery and provide feedback
  • Encourage the channel experts to conduct A/B testing and experimentation to validate hypotheses and find effective ways to improve user acquisition, activation, and retention strategies
  • Stay ahead of market trends, customer behaviour, and the competitive landscape, and ensure that these insights are communicated to the product team to stay informed and capitalise on potential growth opportunities
  • Together with the channel experts in your team, leverage data and metrics to measure the success of growth initiatives, identify areas of improvement, and make data-driven decisions to optimise performance continually
About You
  • You have 8+ years of experience in Marketing, Growth Roles or Product Marketing
  • You have experience in setting up, leading and evaluating multiple complex projects, including resource planning, effective risk and stakeholder management
  • You have experience in developing GTM strategies by executing growth campaigns across performance marketing, CRM, retail, and partnership channels
  • You have great analytical skills and strong business acumen, being skilled in developing business cases and making swift, initial assessments
  • You have leadership experience with interdisciplinary teams and are great at fostering a culture of open, constructive feedback
About Us

We believe in the everyday hero. Small business owners are at the heart of all we do, so we're creating tools that help them run their businesses. With a founder's mentality and a 'team-first' attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

We estimate the salary for this position to be around $120,000-$180,000 per year, depending on location and experience.

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