Digital Communications Specialist
1 day ago
Are you passionate about using digital platforms to drive global impact? Do you have a knack for creating engaging content that resonates with diverse audiences? We're seeking a talented External Affairs Associate, Digital to join our team at the World Bank Group.
About the RoleThis role exists to support strategic outreach, engagement, and advocacy efforts across the World Bank's social media channels. You will be responsible for creating and publishing content, editing and adapting social media content, coordinating production and deadlines, and drafting and producing graphics and videos.
Key Responsibilities- Create and publish content for the World Bank Group's corporate social media channels, with audiences in the millions for almost every channel.
- Edit and adapt social media content that comes from World Bank Group teams and units, as well as external partners.
- Coordinate production and deadlines with multilingual, regional, and practice group colleagues as needed.
- Draft and produce graphics and videos that are customized for different social media channels and audiences, working closely with colleagues on messaging that supports corporate priorities.
- Identify and execute campaigns that invite our audiences to interact and engage with the World Bank, coordinating with different units on the development and roll out of these campaigns.
- Support the production of social media content for senior leaders as needed.
- Advise on editorial calendars and workflow, coordinating with other units in the timing and positioning of content across social media channels.
- Exceptional research, writing, and editing skills, with editorial judgment and experience writing for social media audiences.
- Ability to make short videos and produce graphics, with experience in Canva, Adobe platform tools, and other video and graphic editing platforms.
- Advanced knowledge and hands-on experience with social media platforms (Facebook, YouTube, Twitter, Instagram, etc.) and demonstrated ability to apply creative ideas for how to engage/interact on them.
- Understanding of social media metrics and measurement tools to gauge impact, results.
- Strong judgment, knowledge of international development, political economies, and related risks.
- Masters degree with two years of experience or equivalent combination of education and experience.
The World Bank Group offers a comprehensive benefits package, including a retirement plan, medical, life, and disability insurance, and paid leave, including parental leave. We are proud to be an equal opportunity and inclusive employer with a dedicated and committed workforce, and do not discriminate based on gender, gender identity, religion, race, ethnicity, sexual orientation, or disability.
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