CRM Director

2 weeks ago


Blackburn, Blackburn with Darwen, United Kingdom DCS Recruitment Full time
Job Overview

We are seeking a seasoned CRM professional to lead our client's CRM function, driving growth and excellence across multiple functions in the Motor industry.

Key Responsibilities
  • Develop and execute a CRM strategy to nurture prospects, increasing conversion rates for new acquisition and retention.
  • Manage the CRM team, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate with different teams on ideation, content, and campaign requirements.
  • Analyze and report on CRM activities, focusing on targets that align with business goals.
  • Understand the value of increasing LCV and develop a strategy to support this growth.
  • Own and manage all CRM channels, activating and creating campaign plans to target audiences.
  • Work alongside business stakeholders to support our omnichannel customer experience.
  • Leverage CRM tools and data analytics to identify customer insights and enhance the customer journey.
  • Stay abreast of industry trends and best practices, seeking opportunities for innovation and improvement.
Requirements
  • Proven experience in CRM channel leadership with a track record of driving growth.
  • Demonstrated expertise in lifetime customer value, prospect nurturing, and lead generation.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Exceptional problem-solving abilities and a keen eye for detail.
  • Proficient in articulating requirements, especially technical or digital, to enhance CRM.
  • A growth mindset and a passion for innovation.
  • Excellent communication and interpersonal skills.

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