CRM Director

1 month ago


Blackburn, Blackburn with Darwen, United Kingdom DCS Recruitment Full time
Job Title: CRM Manager

We are seeking a seasoned CRM professional to lead our client's CRM function, driving growth and innovation across multiple functions in the Motor industry.

Key Responsibilities:
  • Develop and execute a CRM strategy to nurture prospects, increase conversion rates, and drive business growth.
  • Lead and manage the CRM team, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate with cross-functional teams to ideate, create, and launch campaigns that drive results.
  • Analyze and report on CRM activities, focusing on targets that align with business goals.
  • Develop and implement strategies to increase Lifetime Customer Value (LCV) and drive growth.
  • Own and manage all CRM channels, creating campaign plans to target audiences effectively.
  • Work closely with business stakeholders to enhance the omnichannel customer experience.
  • Utilize CRM tools and data analytics to identify customer insights and enhance the customer journey.
  • Stay up-to-date with industry trends and best practices, driving innovation and improvement.
Requirements:
  • Proven experience in CRM channel leadership with a track record of driving growth.
  • Demonstrated expertise in lifetime customer value, prospect nurturing, and lead generation.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Exceptional problem-solving abilities with a keen eye for detail.
  • Proficient in articulating requirements to enhance CRM.
  • A growth mindset and passion for innovation.
  • Excellent communication and interpersonal skills.

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