Head of E-commerce and Trading

21 hours ago

Manchester, United Kingdom Forward Role Full time
Job Title: Head of E-commerce and Trading

We are seeking an experienced and ambitious Head of E-commerce and Trading to join our team at Forward Role. As a key member of our commercial leadership team, you will be responsible for driving business growth through the development and execution of e-commerce strategies.

Key Responsibilities:
  • Lead onsite commercial decisions and actions, in line with the Group commercial trading plan.
  • Drive commercial success through best-in-class e-commerce experiences for both prospects and clients.
  • Own and deliver strategic guidance on web trading, site experience, and in-app best practices.
  • Implement growth strategies through A/B testing.
  • Improve prospect and client experience and resultant conversions, in collaboration with the in-house UI/UX/CRO teams.
  • Ensure all site/portal redesign activities are in line with commercial and consumer needs through data and incorporating best-in-class digital usability.
  • Work closely with digital, brand, and content teams to ensure consistency across all touch points.
  • Be responsible for third-party solutions that deliver cross-sell and upsell product recommendations and sales.
  • Champion a test-and-learn process, ensuring you own and deliver incremental gains.
  • Oversee the management of and continuously improve on-site search results by analyzing usage and sharing insights with the wider digital team.
  • Develop, execute, and report on trading strategies, to drive performance, achieve budgeted sales, and onsite conversions.
  • Plan and lead product bundles, offers, and promotions in collaboration with commercial and pricing teams.
  • Manage weekly and monthly sales and performance reports, providing detailed analysis on key metrics, including site performance, conversion rates, sales by product, and all digital channels.
Requirements:
  • Welcome change, can-do attitude, and strong work ethic.
  • Developed experience in a similar environment, preferably as part of a senior leadership team.
  • Demonstrable experience in implementing successful online trading plans/campaigns and in driving business growth.
  • Understanding of multiple digital marketing approaches, including demand generation, search, SEO, UI/UX, and CRO.
  • Experienced in using analytics and reporting tools to identify trends and make data-led decisions.
  • Determined, passionate, eager, helpful, supportive, and confident in how you work across the commercial sales and marketing team.
  • Excellent presentation and communication skills with high energy.
  • Problem-solving, providing solutions, and playing an interactive role within a team environment.
  • Ability to influence, negotiate, and build trusted relationships at all levels.
  • Strong analytical skills to be able to measure and report on the effectiveness of campaigns and strategies.
  • Excellent project management skills.
  • Self-starter with a passion for developing and delivering digital/e-commerce marketing plans, to drive growth and create tangible ROI.
  • Target-driven and be able to build lasting relationships with internal stakeholders to shape and successfully implement all levels of e-comm and conversion-centric marketing activity.
  • Experience in managing websites, delivering e-commerce plans, and driving business growth.
  • Ambitious and hungry to learn, with a genuine intrigue for industry trends and technologies, and strong analytical acumen.

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