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Director of Subscription Growth

2 months ago

London, Greater London, United Kingdom Thomson Reuters Full time

About the Role

The Director of Subscription Growth will be responsible for driving subscription revenue through subscriber acquisition, conversion, and retention. This role will be a key member of the Thomson Reuters team, working closely with cross-functional teams to develop and execute a global subscription acquisition and retention strategy.

Key Responsibilities

  • Develop and execute a global subscription acquisition and retention strategy
  • Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics
  • Perform continuous competitive market trends analysis to inform our strategy
  • Analyze audience data to define customer cohorts and inform marketing strategy and product development
  • Articulate the value of our offerings to current and future audiences
  • Deploy the right tools to engage and convert the Reuters audience (e.g. content personalization, registration, newsletters and more)
  • Develop real-time reports that provide a clear overview of how we are tracking against KPI's
  • Over time, build and manage a high-performing team that will serve as the subscriptions center of excellence across the organization

Key Deliverables

  • Develop an audience proposition with insight to guide product development
  • Develop and execute a subscriptions go-to-market strategy
  • Subscriptions revenue and ARPU targets and strategic plan to achieve them
  • Customer churn and retention targets and strategic plan to achieve them
  • Customer CAC and LTV targets and strategic plan to achieve them
  • Continuous testing plan for offers and conversion funnel with A/B parallel approach
  • Data driven analysis to continually improve audience acquisition, conversion and retention

About You

To be successful in this role, you will have:

  • Proven leadership experience working in the online media sector, ideally with a strong record of accomplishments in the news sector
  • Proven ability to think strategically about business opportunities and future customer needs in the media industry
  • A hands-on approach and ability to work effectively at a detailed level
  • Proven track record in subscriptions acquisition, conversion and retention, ideally within an international or business news environment
  • Extensive data and analytical skills
  • Proven track record of success working in complex and highly matrixed corporate business environments
  • Experience working in a global organization