Lead Subscription Growth Strategist

7 days ago

London, Greater London, United Kingdom Thomson Reuters Full time

About the Role


We are seeking a highly experienced and skilled Director of Subscriptions to lead our subscription revenue growth strategy. As a key member of our team, you will be responsible for driving subscription revenue through subscriber acquisition, conversion, and retention.


Key Responsibilities



  • Develop and execute a global subscription acquisition and retention strategy
  • Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics
  • Perform continuous competitive market trends analysis to inform our strategy
  • Analyze audience data to define customer cohorts and inform marketing strategy and product development
  • Articulate the value of our offerings to current and future audiences
  • Deploy the right tools to engage and convert the Reuters audience (e.g. content personalization, registration, newsletters and more)
  • Develop real-time reports that provide a clear overview of how we are tracking against KPI's
  • Over time, build and manage a high-performing team that will serve as the subscriptions center of excellence across the organization

Requirements



  • Proven leadership experience working in the online media sector, ideally with a strong record of accomplishments in the news sector
  • Proven ability to think strategically about business opportunities and future customer needs in the media industry
  • Hands-on approach and ability to work effectively at a detailed level
  • Proven track record in subscriptions acquisition, conversion, and retention, ideally within an international or business news environment
  • Extensive data and analytical skills
  • Proven track record of success working in complex and highly matrixed corporate business environments
  • Experience working in a global organization

What's in it For You?


You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through a hybrid work model, comprehensive benefits, and opportunities for development and advancement.

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