Digital Account Director
3 days ago
About the Role
We are seeking a highly skilled and experienced Digital Account Director to join our Client Leadership team at RocketMill. As a key member of our team, you will be responsible for championing the integration of our service lines under our planning framework, Total Performance.
Key Responsibilities
- Grow and maintain a portfolio of high-profile clients
- Guarantee the standard of our delivery to clients
- Identify opportunities for deeper engagement with clients
- Grow client relationships
- Align the agency scope with client business objectives
- Establish an integrated roadmap of activity
- Effectively communicate the value of RocketMill's contribution
- Track and report on client health
- Critical participant in inter-agency collaboration
- Own the end-to-end briefing process with internal, agency partner, and in-house teams
- Define a communication and delivery cadence
- Line manage junior members of the team
- Train team in Account Management best practice with relevant processes in place on all accounts
- Collaborate with other ADs to ensure consistency and cohesion across roles and identify common initiatives
- Track portfolio profitability and create account action plans accordingly
- Ensure 100% alignment of MI platforms
- Identify upsell opportunities with existing clients
- Work with Client Partner on account development plans
- Contribute to marketing collateral
Essential Skills
- Previous agency experience
- A well-rounded digital marketing skillset with a thorough understanding of all channels, including paid media and SEO
- Proven track record of managing and growing a portfolio of accounts
- First-class account management skills
- Excellent communicator, able to speak with authority to clients and colleagues alike
- Excellent multi-tasker who can deliver in a fast-paced and vibrant environment
- Positive person who adds energy to our team
Desirable Skills
- Experience of working on new business proposals and pitches
- Expert knowledge of marketing industry platforms
- Previous experience of managing and developing a more junior member of the team
- Experience of being an integral part of an inter-agency team
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