Digital Marketing Data Analyst

3 weeks ago

London, Greater London, United Kingdom HCA Healthcare UK Full time

We are seeking a skilled email and digital performance professional to join HCA Healthcare UK, the largest private healthcare provider in the UK.

Job Title: Digital Marketing Data Analyst

Salary: £55,000 - £65,000 per annum, depending on experience.

The successful candidate will be responsible for analysing online marketing campaigns, with a particular focus on our email and SMS campaigns. This involves monitoring and reporting on key metrics derived from our omnichannel digital platform, Dotdigital, as well as Google Analytics 4 (GA4).

You will use SQL and other programming languages to manipulate data and collaborate with CRM and email marketing colleagues to report on campaign outcomes and suggest optimisations.

Key Responsibilities:

  • Analyse and interpret complex data sets using tools like Power BI, Excel, and Looker Studio.
  • Monitor and report on key metrics derived from our omnichannel digital platform, Dotdigital, as well as Google Analytics 4 (GA4);
  • Understanding and experience with SMS marketing campaigns and metrics measured against them.
  • Use SQL and other programming languages to manipulate data.
  • Collaborate with CRM and email marketing colleagues to report on campaign outcomes, how they can be improved and suggest optimisations.
  • Perform data-driven analysis to measure the performance of digital marketing efforts, including focusing on email and SMS marketing.
  • Build and maintain dashboards for tracking KPIs, ensuring real-time visibility into marketing performance and customer insights.
  • Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders, working closely with the email campaign manager.

About You:

  • Proven experience in data analytics for digital marketing.
  • Proven experience analysing data derived from email campaigns.
  • Bachelors/master's degree in data analytics/business analytics/marketing analytics preferred.
  • Understanding of Microsoft Dynamics 365 – experience preferred.
  • Google Marketing Platform – good knowledge.
  • Advanced Excel skills (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.), and a familiarity with SQL.
  • Familiarity with Python or R for data analysis is a plus.

Benefits:

  • 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you.
  • Private Healthcare Insurance for treatment at our leading hospitals.
  • Private pension contribution which increases with length of service.
  • Season Ticket Loan and Cycle to Work scheme.
  • Group Life Assurance from day one.
  • Critical illness cover.
  • Enhanced Maternity and Paternity pay.
  • Corporate staff discount for all facilities including Maternity packages at The Portland.
  • Comprehensive range of flexible health, protection and lifestyle benefits to suit you.
  • Discounts with over 800 major retailers.

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