Digital Marketing Data Analyst

2 weeks ago


London, Greater London, United Kingdom Farfetch Full time

Farfetch is a global luxury fashion technology platform that connects creators, curators, and consumers.

Salary

The estimated salary for this role in London is £65,000 - £80,000 per annum.

Job Description

We are seeking a skilled Digital Marketing Data Analyst to join our team in London. The successful candidate will be responsible for managing and optimizing PPC/SEM advertising campaigns with a focus on reporting and measurement.

  • Develop and execute testing strategies to optimize campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies.
  • Design and implement A/B tests, multivariate tests, and other experimental methodologies to assess the impact of changes on key performance metrics.
  • Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations and inform future testing initiatives.

The ideal candidate will have a strong analytical mindset, proficiency in testing methodologies, and the ability to leverage insights to refine digital marketing strategies effectively.

Required Skills and Qualifications
  • Digital marketing analytics experience
  • Proficiency in Excel and Google Ads
  • Ability to analyze campaign performance metrics, conduct A/B testing, and provide recommendations for optimizing campaign strategies.
Benefits
  • Flexible benefits package
  • Critical Illness Insurance and Life Assurance
  • Flexible working environment


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