Marketing Data Insights Analyst
1 week ago
Therabody Overview
We are Therabody, the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Our product ecosystem includes innovative wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep.
Salary Range
The estimated salary for this position is $85,000 - $115,000 per year, depending on experience.
About the Role
We are seeking a highly skilled Marketing Data Insights Analyst to optimize our digital marketing strategies and drive e-commerce success. The successful candidate will be responsible for monitoring, analyzing, and deriving insights from customer data to improve the performance of our digital channels.
Key Responsibilities
- Implement and manage website tagging protocols to ensure accurate data collection for web analytics and marketing tracking.
- Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics.
- Analyze marketing data to provide insights and recommendations for campaign optimization.
- Partner with media and lifecycle marketing teams to implement data-driven marketing strategies and automate personalized messaging through the customer data platform.
- Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments.
Requirements
- Extensive experience with website tagging, digital analytics tools, and data reporting.
- Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards.
- Experience with data platforms such as CDPs and DMPs is required.
- Familiarity with complex data analysis, cluster analyses, and managing large data sets.
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