Results-Driven Account Marketing Strategist

1 week ago


Belfast, United Kingdom Foods Connected Full time

Foods Connected is an award-winning cloud-based software platform that empowers retailers and food companies worldwide to streamline their supply chain, quality control, and trading and planning management. Our innovative solutions are currently utilized by 10 of the largest food retailers globally.

At Foods Connected, we recognize our employees as our most valuable asset and strive to create a fantastic working environment to ensure our team enjoys coming into the office every day, working together, and delivering exceptional results for our customers.

We are seeking a dynamic and results-driven Account-Based Marketing (ABM) Executive to join our marketing team. The ABM Executive will be responsible for developing, executing, and optimizing highly-targeted marketing strategies aimed at key accounts (both present and future). This role requires a creative marketer with excellent project management skills, a strong understanding of B2B marketing, and experience in personalized campaigns designed to build relationships with high-value clients.

The Account Based Marketing Executive is a critical part of the Sales & Marketing team and will report directly to the Head of Marketing.

Key Responsibilities:
  • Collaborate with sales and marketing teams to identify key accounts and develop tailored marketing strategies to drive engagement and revenue growth.
  • Conduct detailed research on key accounts to understand their business challenges, goals, and decision-making processes, providing insights that inform personalized marketing efforts.
  • Regularly communicate with sales teams to ensure alignment on key accounts, share insights, and refine strategies based on feedback.
  • Utilize marketing automation platforms, CRM systems (HubSpot), and ABM tools (such as Terminus, Demandbase, or 6sense) to track engagement and improve campaign effectiveness.
  • Plan, coordinate, and execute multi-channel ABM campaigns (email, content, webinars, events, direct mail, etc.) targeting specific accounts, ensuring alignment with overall marketing goals.
  • Monitor, analyze, and report on the performance of ABM campaigns, using data-driven insights from HubSpot and other tools, to optimize efforts and maximize ROI.
  • Work closely with the content team to create highly-relevant, account-specific messaging and assets that resonate with key decision-makers.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 1+ years of experience in B2B marketing, with a strong emphasis on account-based marketing (ABM).
  • Familiarity with marketing automation tools.
  • Strong understanding of B2B sales cycles and customer personas.
  • Excellent communication, project management, and organizational skills.
  • Experience creating and managing personalized content for key accounts.
  • Analytical mindset with the ability to interpret data and use insights to drive campaign performance.
  • Ability to work collaboratively with cross-functional teams, including sales and product.

The estimated salary for this position is $60,000 - $80,000 per annum, depending on location and experience.

Benefits:
  • Competitive base salary
  • Clear career progression
  • Flexible working hours
  • Generous holiday package - 25 days + 10 public holidays
  • Employee wellness program and classes


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