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Job Summary
The Advocate Group is seeking a highly skilled Global Head of Communications to lead the development of breakthrough campaigns and drive brand growth worldwide.
Key Responsibilities
- Determine the vision for the brand's overall communication strategy and agenda in collaboration with the Global Brand Managing Director and in line with the group's way of building brands.
- Work closely with the Chief Marketing Officer and Innovation team to integrate data-driven insights into communication strategies and campaigns.
- Oversee all aspects of global advertising, from ideation to launch in market, to create seamless integrated omnichannel campaigns that generate brand desire and bring the positioning to life.
- Collaborate with the Luxury PR and Partnership team to translate the global strategy into fully integrated, effective, and compelling campaigns and activations that reinforce the brand's luxury credentials.
- Ensure consistent and cohesive brand messaging across all communication channels and regions.
- Act as the brand guardian for all communication initiatives across markets by ensuring guidelines, key messaging frameworks, and brand voice are correctly executed locally.
- Adopt and promote the group's way of building brands, ensuring its consistent application across all brand communication campaigns and initiatives.
- Work with key stakeholders across global marketing functions and local marketing teams to develop and implement best-in-class communication programs with supporting distinctive brand assets, toolkits, and guidelines that drive consumer desire and long-term equity growth.
- Collaborate with the Innovation, Gifting, and Brand Experience teams to develop the communication strategy and plans for new product launches, gifting campaigns, and other brand initiatives.
- Set the vision for the brand's digital strategy and agenda to create a seamless omnichannel user journey based on data-driven insights and learnings.
- Define the vision for the brand's global PR and Partnership strategy.
- Oversee budget management across all communication campaigns and ensure A&P is effectively allocated to support the communication agenda in priority markets.