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Senior Marketing Automation Specialist

2 months ago

London, Greater London, United Kingdom Bruin Full time
About the Role

We are seeking an experienced CRM and Marketing Automation professional to join our team at Bruin. As a key member of our marketing team, you will be responsible for developing and executing our marketing automation strategy, leveraging your expertise in CRM and marketing automation to drive business growth.

Key Responsibilities
  • Marketing Automation Strategy: Develop and implement a comprehensive marketing automation strategy that aligns with our business objectives.
  • CRM Management: Manage our CRM system, ensuring data accuracy and integrity, and providing regular reporting on key metrics.
  • Email Marketing: Create, schedule, and AB test marketing and CRM emails for prospects and clients, ensuring optimal engagement and conversion rates.
  • Communication and Calendar Management: Manage communication and email marketing calendar with senior stakeholders, ensuring seamless execution and timely delivery.
  • Lead and Client Marketing Automations: Develop and manage lead and client marketing automations, leveraging your expertise in CRM and marketing automation to drive business growth.
  • Reporting and Analytics: Provide regular reporting on email metrics to the Marketing team, ensuring data-driven decision making.
  • Subject Matter Expertise: Act as a subject matter expert for email marketing tools, providing guidance and support to the marketing team.
  • Event Operations: Set up and manage operations for internal virtual events, ensuring smooth execution and high-quality attendee experience.
Requirements
  • 2-3 years of experience in CRM and marketing automation.
  • Experience in B2B Marketing within financial services.
  • Knowledge of AB testing and optimizing email content.
  • Hands-on experience with CRM and automation providers.
  • Knowledge of GDPR and marketing communications.
  • Experience with HTML and CMS is a plus.