Programmatic Advertising Lead

6 days ago


London, Greater London, United Kingdom Ultimate Asset Full time
About the Role

We are seeking a highly experienced Programmatic Advertising Lead to join our team at Ultimate Asset. As a key member of our digital media team, you will play a critical role in driving the success of our programmatic advertising efforts.

The ideal candidate will have a strong background in programmatic advertising implementation and optimisation, particularly around open exchange and video ads across desktop, mobile, and CTV. They will possess excellent analytical and communication skills, as well as a passion for sports and digital media.

Key Responsibilities:

  • High levels of proficiency using GAM
  • Lead the execution and delivery of programmatic open exchange and video ad campaigns
  • Manage ad trafficking, targeting, troubleshooting, and reporting
  • Optimise campaigns for performance, efficiency, and revenue
  • Lead SSP and DPS integration with key partners
  • Collaborate with commercial leadership, product teams, tech, and analytics teams to develop and implement innovative solutions
  • Immersed in the data and analytics to make strategic recommendations around optimising inventory
  • Keep ahead of industry programmatic trading and measurement trends and best practices

Requirements:

  • 5+ years of experience in ad operations, with a focus on programmatic and video
  • Strong understanding of GAM, DSPs, SSPs, and ad servers
  • Proven track record in optimizing revenue across open exchange environments
  • Passion for sports and digital media
  • Excellent analytical and communication skills

We offer a competitive salary range of £60-£80K, depending on experience, and a hybrid working arrangement with 3 days in the office. If you are a motivated and results-driven individual looking to take your career to the next level, we encourage you to apply.



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