Programmatic Advertising Specialist
3 days ago
This is an exciting opportunity to join our Marketing & Technology service in London as a Programmatic Advertising Specialist. The successful candidate will be responsible for managing programmatic campaigns across multiple platforms, optimizing campaigns for performance, and providing insights and recommendations to clients.
Job Requirements:
- Proven experience in programmatic advertising, with a knowledge of the Google Stack
- Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
- Strong analytical skills and ability to provide insights and recommendations based on data
- Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
- Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels
Responsibilities:
- Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
- Optimize campaigns for performance, including bid management, targeting, and creative optimization
- Analyze campaign data to provide insights and recommendations to clients
- Deliver and present work with data-driven insight and analytics both internally and externally
- Contribute insights and strategic media thinking to projects that span all areas of the business
- Collaborate with internal teams to develop and execute programmatic strategies
- Lead and mentor team members in programmatic best practices
- Stay up-to-date with industry trends and best practices
Benefits:
- A flexible, hybrid working policy
- The choice of medical healthcare providers (Bupa or Medicash)
- 25 days holiday plus bank holidays and your birthday off each year
- Company pension scheme
- EAP scheme
- Ride to work scheme
- Enhanced family friendly policies
- Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT.
- Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
Salary: £65,000 per annum
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