Digital Marketing Coordinator

1 week ago

Thame, Oxfordshire, United Kingdom Kubota Full time

Role Overview

We are seeking a highly skilled Digital Marketing Specialist to join our Engines Division at Kubota. This exciting opportunity will see you responsible for a range of digital and communication marketing and strategic coordination functions, ensuring outstanding communications to the distributor network and wider customer base.

Key Responsibilities

  • Manage the Dealer Portal Kubota Engine Park (KEP), ensuring content is up to date and information is well presented.
  • Coordinate campaigns in line with the overall business unit marketing strategies.
  • Measure and analyse website and event generated data to generate leads.
  • Build and maintain relationships with key industry publications.
  • Deliver local marketing campaigns for the UK, French, Italian, Spanish, Benelux, and Scandinavia markets.
  • Coordinate agency assets for offline and online marketing.
  • Write engaging content for various website areas.
  • Coordinate with technical staff and sales network to write posts for the website and KEP portal.
  • Manage regional social media content and monitor analytics.
  • Create a content plan suitable for target audiences.
  • Assist in design workflows with the Marketing Manager.
  • Compile reports on marketing and PR activities.
  • Support the Marketing Manager and Senior Executive members.

Requirements

  • Degree in Marketing, Business, or Communications discipline.
  • Previous marketing experience in a similar B2B background.
  • Knowledge of Marketing Principles.
  • Previous experience with SEO desirable.
  • Strong IT systems skills, including Adobe software.
  • Good numeracy skills and attention to detail.
  • Core management skills, including communication, interpersonal, presentation, negotiation, and proactive skills.
  • Ideal second language desirable.
  • Self-motivated and able to work to high standards and tight deadlines.

What We Offer

We offer a competitive base salary and performance-related bonus, generous pension scheme, life assurance, 25 days holiday, employee benefits platform, and employee assistance program.

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