Strategic Marketing Campaign Lead

5 days ago

London, Greater London, United Kingdom Citywire Full time
Job Summary

We are seeking a skilled and strategic Marketing Manager to develop, execute, and optimize our high-impact marketing campaigns with a focus on online events. Working closely with our Content, Events, and Sales teams, you will create engaging content that boosts online registrations, drives conversion, and builds brand awareness.

About the Role

  • Develop and execute marketing strategies to drive brand awareness, engagement, and registration in line with Citywire's objectives and KPIs.
  • Utilize HubSpot to implement dynamic, targeted email campaigns and workflows by building responsive automation templates, segmenting audiences, and crafting compelling copy.
  • Monitor email engagement metrics and adjust strategies to optimize open rates, click-through rates, and overall campaign effectiveness.
  • Collaborate with our Digital Marketing Manager to create campaigns on LinkedIn - paid and organic - to drive registrations and brand awareness of virtual events.
  • Work with our Content, Events, and Sales team to create campaigns that boost registrations and foster continuous engagement with key audiences, while coordinating with the wider Citywire team to ensure consistent and relevant messaging across all touchpoints for virtual events.
  • Monitor and analyze campaign data on HubSpot and Looker Studio to track performance, identify areas for improvement, and measure ROI, while reporting insights to our Head of Digital Marketing to ensure continuous improvement of our marketing strategies.
What We're Looking For

About You

  • B2B Marketing Experience: Proven record in a B2B marketing role, demonstrating expertise in developing and executing strategies that drive business growth.
  • Email Marketing Expertise: Hands-on experience with HubSpot or equivalent email marketing tools, including advanced skills in automation, audience segmentation, and content.
  • Online Events Marketing Experience: A background in events marketing with experience in creating campaigns tailored to drive attendance and engage diverse professional audiences.
  • Analytical Skills: Strong analytical abilities with a focus on data-driven marketing; experience monitoring campaign performance and providing insights to inform strategic decisions.
  • Collaboration & Communication Skills: Excellent interpersonal skills for working cross-functionally and communicating effectively with internal stakeholders.
  • Global Mindset: Understanding of and experience in global markets, with an ability to adapt marketing strategies for varied audiences across regions would be beneficial.
About Us

We cover - and connect - all sides of the $100 trillion global asset management industry - through our news, events, and insights.

At Citywire, we uphold a culture rooted in honesty, integrity, and fairness, where every voice is valued and heard. Our culture promotes constructive dialogue and collaboration on a global scale.

Benefits Package

  • Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years' service, and 30 days after five years' service, in addition to bank holidays.
  • Flexible working options.
  • £480 annual allowance for well-being activities or gym memberships, with assistance available for monthly or annual costs.
  • Eyetest and glasses allowance.
  • Competitive private pension scheme.
  • Critical illness cover and group life assurance from day one of employment.
  • Well-being support: Access to an independent Employee Assistance Programme, available 24/7.
  • Cycle to work scheme and annual travel card loans.
  • Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings.
  • After two years of continuous service, access group income protection, private medical, and dental insurance.

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