Marketing Director
3 weeks ago
**Job Title:** Marketing Director - Performance Marketing Specialist
**Job Summary:** We are seeking a results-driven Marketing Director to spearhead our marketing strategy and elevate our brand presence. As a key member of our team, you will be responsible for driving our marketing initiatives and collaborating closely with our sales leadership.
- Key Responsibilities:
- Develop and execute marketing strategies that align with sales goals and business objectives
- Optimise our website for user experience and search engine rankings to drive traffic
- Enhance online shopping experiences and maximise conversion rates on all platforms
- Implement and manage paid lead generation campaigns, with a strong focus on PPC across Google and META
- Work closely with the Head of Sales to ensure marketing strategies are aligned with sales targets and to share insights on customer behaviour
- Produce engaging content and manage brand messaging, utilising Adobe Creative Suite for visual design
- Dive into marketing data to assess campaign performance, derive actionable insights, and refine strategies based on results
- Drive effective social media campaigns and targeted email marketing initiatives to boost customer retention and product awareness
**Requirements:**
- Proven experience in a senior marketing role within a retail or B2C environment
- Strong analytical skills with the ability to delve into data and tailor marketing strategies based on results
- Hands-on experience with PPC campaigns and digital marketing
- Excellent creative skills, particularly in content creation and visual design
- Strong collaboration and communication skills, especially for working alongside sales leadership
At ReCulture, we are committed to being an outstanding and inclusive employer, and we are keen to help our clients develop workforce representation from under-represented groups.
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