Digital Marketing Director
6 days ago
Sypher Media, a cutting-edge marketing and technology agency, seeks a skilled Digital Marketing Director to drive success for clients and the agency through Paid Social and Organic Social channels. This role requires expertise in paid social strategies, content creation, and organic social media management to enhance brand presence, engagement, and growth across multiple platforms.
Paid Social Media Management:- Develop and implement strategic paid social campaigns across Meta, LinkedIn, and TikTok platforms, ensuring optimal ROI and resource allocation.
- Audience targeting and ad creation: Conduct research and create compelling ad copy and visuals to maximise engagement and return on investment.
- Performance monitoring and analysis: Continuously monitor and analyse paid social campaign performance, adjusting strategies to meet or exceed KPIs and business goals.
- Integrate conversion tracking with platforms like Google Analytics, CRM systems, and e-commerce tools to ensure end-to-end visibility of campaign performance and effectiveness.
- Develop comprehensive organic social media strategies that align with clients' brand objectives and drive engagement.
- Community management: Engage with audiences, manage social media interactions, and foster positive relationships across social platforms.
- Stay updated on the latest social media trends, tools, and best practices to ensure Sypher Media's clients are at the forefront of innovation.
- Creative development: Collaborate with the creative team to produce high-quality, engaging social media content that resonates with target audiences.
- Multimedia content: Oversee the creation of various content types, including images, videos, and infographics, tailored to each platform's best practices.
- Cross-departmental collaboration: Work closely with marketing, creative, and data teams to ensure cohesive and effective social media strategies.
- Provide regular updates on campaign performance to clients, along with insights and recommendations for future strategies.
- Budget management: Efficiently manage budgets for paid social campaigns to maximise ROI and ensure optimal resource allocation.
- Experiment with new tools and strategies within both paid and organic social media to maintain a competitive edge and drive continuous improvement.
This role offers a competitive salary of £60,000 - £80,000 per annum, depending on experience, plus flexible working options and opportunities for growth and professional development. The ideal candidate will have 3+ years of experience in managing both paid and organic social media campaigns across platforms, strong analytical skills, and excellent communication and presentation abilities.
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