Marketing Director

4 weeks ago


Liverpool, Liverpool, United Kingdom ReCulture Full time

Job Title: Marketing Director - Performance Marketing Expert

Job Summary:

We are seeking a proactive, results-driven Marketing Director to spearhead our marketing strategy and elevate our brand presence. This role will involve strategic oversight, web design and SEO, e-commerce management, PPC campaigns, and collaborative efforts with the sales team.

Key Responsibilities:

  1. Lead the development and execution of marketing strategies that align with sales goals and business objectives.
  2. Optimise the website for user experience and search engine rankings to drive traffic.
  3. Enhance online shopping experiences and maximise conversion rates on all platforms.
  4. Implement and manage paid lead generation campaigns, with a strong focus on PPC across Google and META.
  5. Work closely with the Head of Sales to ensure marketing strategies are aligned with sales targets and to share insights on customer behaviour.
  6. Produce engaging content and manage brand messaging, utilising Adobe Creative Suite for visual design.
  7. Dive into marketing data to assess campaign performance, derive actionable insights, and refine strategies based on results.
  8. Drive effective social media campaigns and targeted email marketing initiatives to boost customer retention and product awareness.
  9. Manage public relations efforts to build strong relationships with media and stakeholders.

Qualifications:

  • Proven experience in a senior marketing role within a retail or B2C environment.
  • Strong analytical skills with the ability to delve into data and tailor marketing strategies based on results.
  • Hands-on experience with PPC campaigns and digital marketing.
  • Excellent creative skills, particularly in content creation and visual design.
  • Strong collaboration and communication skills, especially for working alongside sales leadership.

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