Senior Brand Marketing Director
6 days ago
We are seeking a highly experienced Senior Brand Marketing Director to lead all brand-related initiatives and consistently represent the FitFlop brand across all channels globally.
This role requires a strategic thinker with a deep understanding of branding and consumer behavior, paired with exceptional project management and communication skills.
Key Responsibilities:- Developing the global marketing calendar, aligning it with product launches and engaging target audience segments.
- Building strong relationships with the Global Product and commercial teams, understanding their objectives and collaborating to align strategies while championing the brand.
- Collaborating with the brand team to deliver global conference events and live streams.
- Overseeing the briefing process for cross-channel creative assets, ensuring they align with marketing objectives and brand guidelines.
- Serving as the brand guardian, ensuring all marketing initiatives adhere to FitFlop's brand identity, values, and tone of voice.
- Monitoring and analyzing the performance of brand marketing initiatives across channels, adjusting strategies to meet KPIs and business goals.
The ideal candidate will be an experienced brand marketeer, preferably within fashion, footwear, or consumer goods industries, with a proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
Strong understanding of branding principles, consumer behavior, and the digital landscape is essential. Ability to balance creative ideas with strategic business objectives is required.
Bilingualism (English proficiency) is necessary; additional languages are a plus.
Compensation Package:We offer a competitive salary of $85,000 per annum, along with benefits including:
- Product Allowance (free shoes and discounts)
- Hybrid and flexible working hours
- Summer Fridays (shortened working hours)
- Holiday and Bank Holiday entitlement
- Work from anywhere for 2 weeks
- Workplace Nursery (salary sacrifice scheme)
- Wellbeing Program (Retail Trust, coaching, and app access)
- Career development allowance
- Private health and dental care
- Socials organized by the company
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