Senior Director, Brand Marketing
4 weeks ago
Regional Marketing Director, EMEA
We are seeking a seasoned marketing professional to lead our EMEA marketing efforts. As the Senior Marketing Director, EMEA, you will be responsible for developing and executing a strategic regional marketing plan to drive demand generation, revenue pipeline, brand awareness, and customer marketing.
Key Responsibilities:
- Develop a yearly marketing plan with budget and headcount requests, aligned with regional targets.
- Partner with global marketing functional leaders to drive marketing initiatives.
- Report to key stakeholders on marketing campaign successes and failures, using data to inform future initiatives.
- Build and develop a strong team of regional marketers to drive marketing efforts.
- Collaborate with EMEA Sales leadership to identify key levers to grow the pipeline across the region.
- Develop and execute marketing campaigns to achieve regional revenue goals.
- Manage regional customer marketing and orchestrate implementation of supporting technology platforms and resources.
- Measure and regularly report the impact of marketing activities.
Requirements:
- 10+ years of experience in B2B marketing with scaling or scaled SaaS companies.
- Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within EMEA at scale.
- Educated to degree level within a marketing-related field.
- Experience across the whole of the EMEA region.
- Deep understanding of enterprise marketing combined with SMB and mid-market.
About Klaviyo:
Klaviyo is a leading marketing automation platform that empowers creators to own their destiny by making first-party data accessible and actionable. We are committed to a policy of equal opportunity and non-discrimination, and we offer a range of benefits to our employees, including equity, private health cover, financial and professional coaching, and a generous annual learning allowance.
Base Pay Range: £164,000 — £246,000 GBP
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