Activation Manager

4 hours ago


Doncaster, Doncaster, United Kingdom LWC Drinks Full time
Job Title: Brands Activation Manager

At LWC Drinks, we're looking for a talented Brands Activation Manager to join our team. As a key member of our Signature Brands portfolio, you'll be responsible for activating internal and external regional activation of our portfolio development strategy.

Main Responsibilities:
  • Develop and maintain deep understanding of our portfolio brands and create compelling retailer propositions.
  • Build effective relationships with regional account managers and provide training and support to drive portfolio growth.
  • Mobilise regional telesales to accelerate portfolio growth and maintain existing distribution of Signature Brands products.
  • Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans and expand range and presence through activation of Innovation launch strategy.
  • Demonstrate expertise in Investment tactics to maximise margins and assess and activate events which deliver positive ROI dynamics.
  • Manage POS placement, merchandising, and sampling, and host and attend key account sampling and promotional programmes.
  • Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts.
  • Build social media coverage and capture consumer and customer networks to maximise reach of sampling and events.
Key Skills:
  • Prioritise tasks and organise time efficiently.
  • Develop and maintain close relationships with new and existing clients.
  • Target and performance navigation.
  • Regional plan development knowledge; maintain and strengthen brand image consistently including growth.
  • Commercial awareness.
  • Fluency in Excel.
  • B2B experience.
About Us:

LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. We're a fast-growing privately owned drinks company, employing over 1,500 people, with 17 depots across the UK, and a Support Centre and Hub Distribution Centre based in Manchester.



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