Senior Marketing Leader

4 weeks ago


London, Greater London, United Kingdom Amazon Full time
Senior Marketing Leader

At Amazon, we are seeking a seasoned Senior Marketing Leader to join our IN Customer Lifecycle Team. As a key member of our organization, you will be responsible for driving efficient customer engagement on Amazon, acquiring customers, preventing lapsation, and deepening engagement to progress to a stable well-settled state.

This is a critical role that requires a customer-obsessed, results-driven leader who will own the charters of Customer Acquisition and Customer Reactivation. You will collaborate with teams and leaders of category teams, products teams, ShopEx, Homepage Marketing, Amazon Pay, DEX, BI, finance, etc.

The ideal candidate will have previous program management/marketing experience, a passion for understanding customers, and not be afraid to experiment, learn, and iterate their approaches. They will be customer obsessed, skilled at data analysis, adept at relationship-building, and an effective project manager.

Key Responsibilities
  1. Own the IN New Customer Acquisition and Reactivation goals and track performance and diagnostics at a weekly, monthly, and quarterly level.
  2. Serve as the Customer Lifecycle expert advising Category Marketing teams on lifecycle initiatives, input optimization, and collaborate to deliver goals.
  3. Partner with BI teams on diagnosing lifecycle metrics, reporting, insight generation, and measurement solutions.
Requirements
  1. 6+ years of professional non-internship marketing experience.
  2. Experience using data and metrics to drive improvements.
  3. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  4. Experience building, executing, and scaling cross-functional marketing programs.
  5. Ability to juggle a range of projects across Amazon teams balancing quality and speed.
  6. Experience using SQL or other analytical tools for conducting data analysis.


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