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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Highfield and Brookham School. As a key member of our marketing team, you will be responsible for driving our digital marketing strategy and implementing campaigns to raise the profile of our school nationally and internationally.
Key Responsibilities:- Develop and implement digital marketing campaigns to drive awareness, consideration, and lead generation to support admissions.
- Manage website development, including regular web copy updates to optimise keyword search, on-page optimisation, link building, and user experience.
- Develop digital paid advert strategy, including Google Ads, Facebook, and Instagram adverts.
- Analyse campaign results and trends to improve future performance.
- Provide insight into the behaviour and perceptions of our target audiences based on their usage/visits to various elements of the website and other digital touchpoints.
- Monitor competitor social activity and websites; conduct research and competitor analysis to ensure our activities are clearly differentiated.
- Degree in marketing or 2 years' experience in digital marketing.
- Proven expertise in all aspects of digital marketing.
- Strong writing and editorial skills, including creative, SEO, media, and business writing.
- Ability to juggle multiple projects and work simultaneously with different messages and different target markets.
- Design know-how and knowledge of InDesign or Photoshop.
- Video editing skills.
- Willingness and flexibility to work the odd evening or weekend.
- Experience of WordPress CMS.
This is a full-time role with hybrid working, part-time hours, and/or flexibility in school holidays considered for the right candidate. We are committed to safeguarding and promoting the welfare of children and applicants are expected to share this commitment. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service and the Employer Online Service regarding prohibition orders issued by the Secretary of State.
