Social Media Marketing Specialist

2 weeks ago

Sidmouth, United Kingdom Voyage Travel Marketing Full time
Social Media Marketing Manager Job Description

Voyage Travel Marketing is seeking a creative and detail-oriented Social Media Marketing Manager to promote our luxury hotel and resort clients in America while working from the UK.

About the Job

The successful candidate will assist with creating, managing, and implementing social media marketing efforts for our luxury hotel and resort clients. This includes copywriting, account management, social media posting, community management, and all aspects of social media marketing and advertising.

  • Manage all client social media marketing efforts from start to completion.
  • Choose compelling visual assets, UGC, and video for client social media content, ads, and Stories.
  • Develop and curate engaging and compelling content headlines for social media.
  • Assist team members with copywriting.
  • Design compelling posts, Stories, Reels, carousels, and more.
  • Liaise with hotel managers and marketing staff to manage social media efforts.
  • Lead social media client meetings, sharing performance and recommendations.
  • Directly manage all hotel social channels (Facebook, Instagram, Pinterest).
  • Use Canva, Sprout, and other social media tools to implement marketing efforts.
  • Act as brand champion, ensuring full compliance and understanding of hotel brand standards, brand style guides, and general tone of voice.
  • Monitor all social channels regularly to check for accuracy.
  • Assist with choosing compelling photography for social media posts.
  • Ensure Instagram grids follow design best practices and color themes.
  • Manage all scheduling of social media editorial content and assist with copywriting.
  • Proofread and edit all social media posts to ensure they align with hotel objectives.
  • Assist with community management, to include consumer inquiries on social channels.
  • Interact with partners, fans, influencers, tourism boards, and bloggers on social media.
  • Implement strategies to grow social media audiences.
  • Create and execute social media promotions and giveaways.
  • Analyze monthly social media reports and recommend strategies to improve metrics.
  • Use social media to identify trends, issues, and areas of opportunity for the hotels.
  • Distribute social media guest complaints to relevant hotel contacts.
  • Ensure consistent messaging across all social media channels.

Required Skills and Experience

Required:

  • 2+ years of proven work experience in social media marketing.
  • Education or certification in marketing, PR, journalism, tourism, or social media.
  • Experience working with Facebook, Instagram, and Pinterest in a business setting.
  • Strong communication and presentation skills.
  • Excellent organisation and project management skills.
  • Excellent copywriting, grammar, and editing skills required.
  • Knowledge of the latest trends and best practices in social media.
  • Knowledge of Microsoft Office and social media creation tools.

Preferred:

  • Hotel or travel industry experience a strong plus.
  • Knowledge of the U.S. travel industry.
  • Knowledge of U.S. grammar and copywriting.
  • Experience using Sprout, Canva, Creative Hub, and PhotoShop.
  • Graphic design or basic design knowledge.
  • An interest in learning different areas of the business and gaining relevant qualifications.

Benefits and Schedule

Voyage Travel Marketing offers a hybrid working schedule and a competitive salary range of £25,000.00-£32,000.00 per year dependent on experience.

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