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Advertising Strategy Manager

1 month ago

London, Greater London, United Kingdom DAZN Full time
DAZN Advertising is the advertising division of live sports OTT service DAZN. The Advertising Strategy Director role will be responsible for the strategic approach of the Global Sales team from the creation of go-to-market media & sponsorship packages to proactive brief responses. The successful candidate will be responsible for the strategic output of the Global Sales team, working closely with the Agency & Brand Direct Sales teams to maximize revenue from DAZN inventory across multiple rights and territories. You will be responsible for making event or right inventory more appealing to brands and assisting the sales team in answering briefs from agencies or brands direct, connecting DAZN to the brand's strategic objectives and formulating creative concepts with the creative teams. Key Responsibilities: * Develop and implement strategic sales approaches for the Global Sales team * Create sales materials in presentation and video format * Work with the VP Global Sales, Head of Agency Sales, and Head of Brands Direct to create a strategic sales approach for the fiscal year * Develop media-based responses to brand or agency briefs * Create proactive sales materials demonstrating relevant insights and understanding of brand objectives * Manage the strategic & creative process following briefing, ensuring proposals are delivered time-efficiently and deliver against brand objectives * Work closely with Team Whistle resources in New York & creative teams in London to ensure successful ideation & campaign delivery * Drive recognition of DAZN in the sports industry through external PR & award entries What We're Looking For: * 6-8 years experience working in sports media within a creative agency, media owner or social platform * Strategic leadership within the sports, media, social and content verticals * Confident presenting multi-platform content executions to budget holders & decision makers * Proficient in the creative process, managing specialists to ideate & produce compelling content concepts * Extensive understanding of content formats & platforms and influencer network * Exceptional people management and communication skills DAZN's Culture: * INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. * PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. * BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.