Paid Media Strategist
3 weeks ago
MRS Digital, a fast-growing agency, is looking for a Senior Paid Media Lead to join our team.
The ideal candidate will work closely with the Head of PPC and other senior team members to develop and implement Paid Media strategies across multiple platforms, including Google Ads, Microsoft, and LinkedIn.
Key Responsibilities:
- Manage advanced strategy development, implementation, and continuous optimization for managed paid media accounts.
- Regularly interact with clients, providing high-level strategy and insight presentations.
- Plan, forecast, and report on budgets across multiple campaigns and channels.
- Collaborate with the Head of Paid Media on strategic planning for all managed paid media accounts.
- Conduct competitor analysis and provide data-driven recommendations to maximize ROI.
- Mentor and guide paid media team members, ensuring alignment with best practices and advanced strategies.
- Evaluate paid media strategies to ensure alignment with MRS Digital's overall business objectives.
Skill Requirements:
- 7+ years of experience running large, complex paid media campaigns, ideally in an agency setting.
- Highly analytical, KPI-driven, and structured thinker with strong attention to detail.
- A proven track record of optimizing campaigns and accounts that deliver significant ROI.
- Strong leadership abilities, with experience mentoring and guiding junior team members.
- Expert knowledge of Google Ads, including Search and Shopping campaigns, as well as Facebook Ads Manager and LinkedIn Ads Manager.
- Demonstrable experience with complex media account optimization and performance improvements.
- Advanced knowledge of conversion tracking, attribution models, Google Analytics, and Google Tag Manager.
- Experience with DSPs, such as DoubleClick, Stack Adapt, Quantcast, DV360, and Amazon AAP.
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