Senior Paid Media Manager

3 weeks ago


Fleet, Hampshire, United Kingdom MRS Digital Full time

MRS Digital, a fast-growing agency with a strong focus on delivering results-driven PPC campaigns, is seeking a highly analytical and KPI-driven Senior PPC Manager to join our team.

The ideal candidate will have a proven track record of successfully running paid media campaigns, with a strong understanding of Google Ads and Google Analytics.

Key Responsibilities:

• Carry out day-to-day tasks across client paid media campaigns, ensuring campaigns are pacing and delivering on KPIs.

• Control client budgets and maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other account key metrics.

• Work closely with the Head of Paid Search to plan and strategize paid media campaigns.

• Implement keyword, feed and placement optimisation, using data-led decision making and testing techniques to drive results.

• Monitor competitor activities and take actions based on detailed analysis of the market share.

• Ensure online marketing efforts have the highest possible return on investment (ROI).

• Provide regular, timely reports to clients on their campaign performance.

Skill Requirements:

• 6+ years' experience of running paid media campaigns, ideally agency-side.

• Advanced capability within the Google Ads platform, including Search, Display and Shopping campaigns.

• Solid knowledge of Google Analytics, including setting up and reviewing conversion events.

• Ability to optimise accounts using various bidding strategies, including CPA, ROAS and Value-Based Bidding.

• Proficiency in MS Excel, PowerPoint and Word.

• Experienced in keyword research, bid management, competitor analysis, data-led ad testing and more.

MRS Digital is committed to fostering a collaborative and inclusive work environment, where our team members can thrive and reach their full potential.


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