Performance Director

5 days ago

Fleet, United Kingdom CV-Library Ltd Full time
CV-Library is on an exciting journey, combining cutting-edge technology and innovative approaches to recruitment advertising. We are looking for a dedicated Performance Director to lead our performance marketing efforts and drive our ambitious growth plans.
The Performance Director will develop and implement strategies to scale job seeker acquisition, through all digital channels for the UK, Ireland, US, and further international markets. They will support the continued domestic and international growth of CV-Library and Resume Library and be responsible for helping shape our move to implementing a pay for performance business model.
Key Responsibilities:
* Drive strategies across functions within the business to ensure a successful acquisition and retention strategy aimed at increasing not just volume, but quality and resulting revenue.
* Oversee programmatic traffic strategy feeding into a heathy P&L to meet a target margin within a CPA model
* Build excellent relationships with wider stakeholders across the business, working closely with company leadership.
* Develop SEO growth strategy.
* Implement with confident data and methodology the measurement of multi touch attribution with a testing programme for offline attribution.
* Work cross-functionally with other marketing departments (CRM, Comms,), as well as outside the function (Product, Sales, Tech) to drive revenue and job seeker acquisition.
* Acting as an expert and leader in performance marketing, you will educate sales teams on commercial opportunities providing the highest revenue with surplus job seeker traffic.
* Implement and manage online programs that will enable the business to meet job seeker acquisition targets, sales, margin, and overall goal achievement.
* Develop objectives and metrics that support new growth initiatives. Responsible for the building and developing of a performance marketing strategy that will enable CV-Library and Resume Library to drive more traffic and job seekers to its platform.
* Manage, coach, and develop the teams to help foster a data-driven, best-practice led, high-performance culture.
* Manage the full P&L for performance marketing. Including forecasting model alongside CRO and into CFO.
* Support the development of new partnership pipelines to increase performance driven 3rd party acquisitions.
* Identify opportunities for automation to enable at-scale performance optimisation of paid channels.
* Build and execute robust, full funnel marketing campaigns in a highly competitive and complex business environment.
Requirements
Highly skilled in driving acquisition across marketing channels such as PPC, Display, Paid Search, Paid Social, SEO, and Retargeting.
Experience working with specific marketing tools and technology, including advanced analytics tools, CDPs, and CRM systems.
Deep understanding of joining up supply and demand to produce high value pairings, and implementation of respective measurements
Proficient in A/B testing, biddable media, and marketing program optimization.
Proficient in SEO principles and growth strategies
Proven and successful experience building and executing direct and performance marketing campaigns for a business in a highly competitive and complex environment.
Highly Analytical, and data driven. A suitable candidate for the position will demonstrate a keen understanding and appreciation of research and analysis and the well-informed insights that emanate from it. They will be highly proficient in A/B testing, biddable media, and marketing program optimization.
Able to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
Benefits
* 26 days annual leave, plus additional days for length of service and your birthday
* Regular team incentives and social events, including annual Christmas and Summer parties
* Life Insurance and Company Pension
* Employee Assistance Programme (Mental Health & Well-being support)
* Great culture and work environment
* Access to MediCash
We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements. Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application

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