Growth Marketing Manager

5 days ago

Thames Ditton, Surrey, United Kingdom Wellness Cloud Full time
Growth Marketing & Lead Acquisition Manager

We are seeking a highly skilled Growth Marketing & Lead Acquisition Manager to join our team at Wellness Cloud. As a key member of our marketing team, you will be responsible for identifying and engaging potential clients through various channels, developing and executing strategies to drive leads and grow the sales pipeline.

Key Responsibilities:
  • Design and implement multi-channel lead generation campaigns, leveraging platforms like LinkedIn, social media, Google, trade press, and intent marketing tools to attract high-quality leads.
  • Develop and execute account-based marketing strategies to target key decision-makers and generate high-converting leads.
  • Utilize social media and LinkedIn to tap into prospect networks, identify sales targets, engage with key decision-makers, and generate high-converting leads.
  • Analyse campaign performance metrics to continuously improve lead quality and conversion rates, using data to inform and adjust strategies to ensure alignment with business objectives.
  • Implement intent data and analytics to identify prospects who are actively searching for relevant services, helping to prioritise high-potential leads.
  • Collaborate closely with sales and marketing colleagues to align lead generation efforts with broader business goals, ensuring a smooth handover of qualified leads to sales.
What We Offer:
  • Flexible, hybrid working arrangements, including compressed hours, 5 days a week, or fewer working days.
  • A small office in Thames Ditton, Surrey, with the option to work from home or in a shared workspace in London.
  • Summer Fridays, annual discretionary performance-related bonus, 25 days holiday, increasing by 1 day a year up to a max of 30 days, 1 month paid sabbatical after 4 years, access to the full suite of Wellness Cloud support, individual development budget, and participation in future share option scheme.
Typical Recruitment Process:
  • Online interview and chat with our Founder.
  • Short written task to demonstrate copywriting capabilities for long-form content and email outreach.
  • Meet our Marketing Lead and the rest of the team.

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