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Marketing Director

2 months ago

Thames Ditton, Surrey, United Kingdom Wellness Cloud Full time
{"Job Title": "Growth Marketing & Lead Acquisition Manager", "Job Description": "Job Summary

We are seeking a highly skilled Growth Marketing & Lead Acquisition Manager to join our team at Wellness Cloud. As a key member of our marketing team, you will be responsible for identifying and engaging potential clients through various channels, developing and executing strategies to drive leads and grow the sales pipeline, and ensuring our outreach efforts are targeted and effective.

Key Responsibilities
  • Design and implement multi-channel lead generation campaigns, utilizing platforms like LinkedIn, social media, Google, trade press, and intent marketing tools to attract high-quality leads.
  • Create, manage, and optimize outbound email campaigns, using Smartlead and other platforms, to engage potential clients, tailoring messages based on data insights and client intent.
  • Use LinkedIn and other social channels to tap into prospect networks, identify sales targets, engage with key decision-makers, and generate high-converting leads.
  • Analyze campaign performance metrics to continuously improve lead quality and conversion rates, and use data to inform and adjust strategies to ensure alignment with business objectives.
  • Implement intent data and analytics to identify prospects who are actively searching for relevant services, helping to prioritize high-potential leads.
  • Work closely with sales and marketing colleagues to align lead generation efforts with broader business goals, ensuring a smooth handover of qualified leads to sales.
Requirements
  • Strong skills in data analysis and optimizing lead generation efforts based on insights.
  • Experience with trade press and industry-specific marketing channels.
  • Ability to work cross-functionally with sales and marketing teams to align on strategies and goals.
What We Offer
  • Flexible, hybrid working arrangements, including compressed hours, 5 days a week, or fewer working days.
  • A small office in Thames Ditton, Surrey, with the option to work from home.
  • Summer Fridays – early finish from May to September.
  • Annual discretionary performance-related bonus.
  • 25 days holiday, increasing by 1 day a year up to a maximum of 30 days.
  • 1 month paid sabbatical after 4 years.
  • Individual development budget, including 1:1 sessions with our specialists.
  • Participation in future share option scheme (role and performance dependent).
  • Dog-friendly office.
Application Process

We are committed to diversity and inclusion in the workplace. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity, or disability status.

To apply, please submit your application, including a short written task to demonstrate your copywriting capabilities for long-form content and email outreach, and meet our Marketing Lead and the rest of the team.

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