Marketing Strategy Leader
11 hours ago
We are seeking a collaborative Senior Marketing Manager to lead our dynamic marketing team at 2i Recruit Ltd. The ideal candidate will execute innovative marketing campaigns, foster a culture of creativity and innovation, and build strong relationships with cross-functional teams to achieve our marketing goals.
About the Role- As a key member of our marketing team, you will be responsible for defining marketing strategies, messaging, and positioning in collaboration with cross-functional teams.
- You will oversee the creation of marketing materials, ensuring alignment with brand and strategy.
- The role requires partnering with content teams to integrate marketing strategies and optimize engagement.
- $45,000 + bonus (DOE) per annum
- 25 days holiday + an extra 2 weeks over Christmas and New Year
- Opportunity for international travel
- Collaborate with cross-functional teams to define marketing strategies, messaging, and positioning.
- Oversee creation of marketing materials, ensuring alignment with brand and strategy.
- Partner with content teams to integrate marketing strategies and optimize engagement.
- Lead digital asset initiatives, including the event app, to enhance user experience.
- Ensure consistency and quality across all marketing materials.
- Build targeted outreach campaigns, tailoring messaging to key audience segments.
- Analyse campaign performance and adjust tactics based on data and KPIs.
- Manage social media campaigns and community-building efforts to drive engagement.
- Support digital marketing strategies using tools like Google Analytics and Ads.
- Maintain marketing databases for accurate reporting and insights.
- Provide performance reports and forecasts for future initiatives.
- Manage marketing budget, ensuring alignment with financial goals.
- Support business development with marketing-driven growth strategies.
- Proven ability to develop and execute marketing strategies.
- Excellent project management skills.
- Proficient in CRM, CMS, email, and marketing automation tools.
- Knowledge of data protection regulations.
- Experienced in SEO, PPC, and social media marketing.
- Commercial mindset, focused on driving sales.
- Strong interpersonal and networking skills.
- Flexible and adaptable.
The successful candidate will have a proven track record of developing and executing marketing strategies, excellent project management skills, and proficiency in CRM, CMS, email, and marketing automation tools.
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