Marketing Strategy Leader

11 hours ago


Guildford, Surrey, United Kingdom 2i Recruit Ltd Full time

We are seeking a collaborative Senior Marketing Manager to lead our dynamic marketing team at 2i Recruit Ltd. The ideal candidate will execute innovative marketing campaigns, foster a culture of creativity and innovation, and build strong relationships with cross-functional teams to achieve our marketing goals.

About the Role
  • As a key member of our marketing team, you will be responsible for defining marketing strategies, messaging, and positioning in collaboration with cross-functional teams.
  • You will oversee the creation of marketing materials, ensuring alignment with brand and strategy.
  • The role requires partnering with content teams to integrate marketing strategies and optimize engagement.
Key Benefits
  • $45,000 + bonus (DOE) per annum
  • 25 days holiday + an extra 2 weeks over Christmas and New Year
  • Opportunity for international travel
Responsibilities
  1. Collaborate with cross-functional teams to define marketing strategies, messaging, and positioning.
  2. Oversee creation of marketing materials, ensuring alignment with brand and strategy.
  3. Partner with content teams to integrate marketing strategies and optimize engagement.
  4. Lead digital asset initiatives, including the event app, to enhance user experience.
  5. Ensure consistency and quality across all marketing materials.
  6. Build targeted outreach campaigns, tailoring messaging to key audience segments.
  7. Analyse campaign performance and adjust tactics based on data and KPIs.
  8. Manage social media campaigns and community-building efforts to drive engagement.
  9. Support digital marketing strategies using tools like Google Analytics and Ads.
  10. Maintain marketing databases for accurate reporting and insights.
  11. Provide performance reports and forecasts for future initiatives.
  12. Manage marketing budget, ensuring alignment with financial goals.
  13. Support business development with marketing-driven growth strategies.
  14. Proven ability to develop and execute marketing strategies.
  15. Excellent project management skills.
  16. Proficient in CRM, CMS, email, and marketing automation tools.
  17. Knowledge of data protection regulations.
  18. Experienced in SEO, PPC, and social media marketing.
  19. Commercial mindset, focused on driving sales.
  20. Strong interpersonal and networking skills.
  21. Flexible and adaptable.

The successful candidate will have a proven track record of developing and executing marketing strategies, excellent project management skills, and proficiency in CRM, CMS, email, and marketing automation tools.



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