Marketing Analytics Lead

2 days ago


Islington, Greater London, United Kingdom Forward Role Full time
Role Overview
In a collaborative and dynamic environment, you will lead the development of sophisticated econometric models to drive marketing effectiveness. This role requires expertise in data manipulation, commercial acumen, and excellent communication skills to present complex insights to high-level stakeholders.

About the Role
This Senior Marketing Effectiveness Analyst position involves working with advanced analytical tools to build predictive models and deliver actionable solutions. As an expert in econometrics, media tests, forecasting, and attribution, you will design and execute complex models that directly impact marketing ROI.

Key Responsibilities
- Design and implement econometric models to enhance marketing outcomes
- Develop measurement frameworks and test-and-learn roadmaps for clients
- Conduct marketing and media effectiveness analyses, creating investment optimisation strategies
- Present technical data to C-Suite stakeholders with clarity and impact

Requirements
- Extensive experience in building, implementing, and optimising econometric models and forecasts
- Scripting languages (R, Python, SQL) for managing and analysing large datasets effectively
- Data visualisation skills to present insights in clear formats
- Commercial acumen to translate complex models into practical recommendations

Benefits
This role offers a competitive salary range of £60,000 - £80,000, flexible and hybrid working, uncounted holidays, enhanced pension, and medical insurance. You can also expect tailored development plans and enhanced training opportunities.
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