Marketing Analytics Professional

1 week ago

London, Greater London, United Kingdom Gousto Full time
Role Overview

We are seeking a skilled Data Insight Strategist to join our team at Gousto. As a key member of our data team, you will play a critical role in developing and implementing data-driven solutions to drive business growth and improve marketing channel performance.

Main Responsibilities:

  • Develop and implement data-driven solutions to improve marketing channel performance and drive business growth.
  • Take ownership of marketing tagging, developing solutions and processes to ensure data quality and coverage.
  • Implement marketing tags, pixels through Google Tag Manager, developing end-to-end solutions.
  • Improve current setup and provide ongoing maintenance.
  • Set up appropriate processes to minimize data quality issues.
  • Contribute to the optimization of overall data curation architecture (GTM, Snowplow).
  • Engage stakeholders across Marketing and Data to ensure tagging meets business requirements.
  • Keep up-to-date with industry best practices and bring them into Gousto.
  • Provide insights to the Acquisition team on opportunities to optimize marketing channel performance (LTV, attribution, incrementality) and on-site signup conversion.
  • Ad-hoc investigation of anomalies and trends.
  • Create dashboards to help scale understanding of acquisition.
  • Support the Acquisition team to self-serve and be data-driven.

Requirements:

  • Proficient in JavaScript.
  • Proven tagging implementation experience.
  • Previous experience working with paid performance and acquisition teams to analyze performance, with a focus on LTV, attribution, incrementality, and on-site conversion.
  • Solid understanding of the full spectrum of Digital Analytics, from tagging and tracking to creating reports and uncovering insights.
  • Expertise in tag management systems, preferably Google Tag Manager.
  • Proficiency in analyzing and visualizing data using web analytics tools. GA4 experience is desirable.
  • Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives.
  • Prior experience of consent management, knowledge of GDPR legislation, and strategies to handle data measurement loss in a cookieless context.
  • Self-starter with excellent project management skills.
  • Excellent interpersonal and communication skills, works well with diverse stakeholders, and communicates effectively, even with non-technical colleagues.

Benefits:

We offer a competitive salary of £55,000 - £65,000 per annum, depending on experience, as well as a range of benefits, including health insurance, pension scheme, and generous holiday allowance.

Location: Hybrid, London office presence required.

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