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Digital Acquisition and Mobilisation Manager
2 months ago
We are seeking a highly skilled and experienced Digital Acquisition and Mobilisation Manager to join our team at United Kingdom for UNHCR. As a key member of our digital fundraising team, you will be responsible for leading and delivering a multichannel acquisition strategy to mobilise and inspire new and existing donors to take action and donate.
Key Responsibilities- Lead Digital Donor Acquisition Activities: Develop and implement a lead generation strategy to grow our supporter base, utilising and testing tools and tactics such as quizzes, petitions and hand-raisers to recruit and convert new leads and engage existing donors.
- Collaborate with Fundraising and Communications Teams: Work closely with fundraising and communications colleagues to deliver and optimise integrated, multichannel campaigns and effective, donor-first journeys to mobilise and inspire new and existing supporters to take action and donate.
- Manage Budget and Forecasting: Ensure all activities are aligned with strategic objectives, managing the multi-million-pound income and expenditure budget for digital acquisition and lead generation.
- Test and Optimise New Products and Channels: Actively test and optimise new products, channels and propositions to maximise fundraising and engagement opportunities, analysing progress and results.
- Manage Relationships with Agencies and Stakeholders: Manage relationships with agencies and campaign stakeholders to deliver agreed KPIs and fundraising targets, monitoring performance and budgeted spend.
- Ensure Excellent Supporter Experience: Ensure that prospective donors receive an excellent supporter experience, working closely with the fundraising and comms team to develop a seamless journey across channels.
- Substantial Experience in Digital Marketing and Fundraising: Substantial experience in digital marketing and fundraising, with a proven track record of planning and delivering multichannel campaigns, preferably within the charity sector.
- Experience of Working Across a Broad Channel Mix: Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
- Experience of Using Data to Measure and Evaluate Fundraising Activities: Experience of using data to effectively measure, evaluate and report on fundraising activities and KPIs across multiple channels.
- Experience of Managing External Agencies and Suppliers: Experience of working with and managing external agencies and suppliers.
- Experience of Managing an Annual Budget and Forecasting Income Projections: Experience of managing an annual budget and forecasting income projections.
- Experience of Using Google Analytics and Other Analytic Tools: Experience of using Google Analytics and other analytic tools for tracking and analysis.
- Comprehensive Training and Continuing Development Opportunities: Comprehensive training and continuing development opportunities.
- Individual Training Budget: Individual training budget.
- 28 Days' Leave per Annum plus Bank Holidays: 28 days' leave per annum plus bank holidays (or pro-rata for part time).
- Employee Assistance Programme: Employee Assistance programme providing 24/7 access to online GP, mental health support and virtual wellbeing.
- Hybrid and Flexible Working: Hybrid and Flexible Working.
- Access to 100s of Perks with Discounts on Everyday Purchases: Access to 100s of perks with discounts on everyday purchases.
- Office Wellness Perks: Office wellness perks.
- Discount on Gym Memberships: Discount on gym memberships.
