Omni-Channel Activation Manager

6 days ago

London, Greater London, United Kingdom L'Oréal Full time
About the Role

We are seeking a highly skilled and experienced Omni-Channel Activation Manager to join our team at L'Oréal. As a key member of our Luxury Division, you will be responsible for leading and driving the omni-channel activation strategy across IT Cosmetics UKI.

Key Responsibilities
  • Lead and drive the omni-channel activation strategy across IT Cosmetics UKI, working closely with wider teams to drive enriched O+O consumer experiences across all e-retailer, pure player and in-store touchpoints.
  • Partner with Marketing, Commercial and Retail Teams to identify clear objectives by retailer for each campaign, creating bespoke marketing plans that are impactful and meaningful in terms of engagement, innovation and customer centricity.
  • Set ambitious KPIs related to all key retailer and trade activity across the calendar year. Track KPIs and optimize consumer journeys as needed.
  • Ongoing management and analysis of all trade tools inventory, including wrapping, GWPs and samples per retailer.
  • Along with the team, manage the end-to-end delivery of digital activation across indirect touchpoints - implementing integrated and engaging brand experience via consumer-centric content & services (user experience, best in class PDPs, product geography, relevant content, SEO, tools, sampling, rate & reviews).
  • Manage and implement Coffret business across all key trade periods – working with all business units to ensure accurate product mix, quantity & a timely, impactful launch.
  • Lead conversations, alongside Commercial/Trade, with retailer teams to strategise and execute all brand campaigns.
  • Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives, gather learnings, maximise efficiencies and drive ROI on all investments.
  • Line-manage the workload, personal and professional development of the VM team and Omni-activation assistant.
  • Lead in executing best-in-class omni-channel activations alongside wider team, driving local best practice with Zone/DMI.
  • Manage online content creation, working with PR and Marketing to provide/develop content based on consumer needs & trends.
  • Lead the delivery of Activation reports showcasing best-in-class retail activation across retailers and competitors.
  • Place consumer insights at the heart of your work to improve our omni-channel experience, as well as proposing new initiatives to drive online/offline purchases.
  • Own PPP management from monthly management to annual planning.
  • Additional adhoc administrative to support the wider Brand Activation function.
Requirements
  • Experience in team management.
  • Clear digital and trade activation skillset making you an expert in this field.
  • Sound commercial acumen with understanding of business priorities.
  • Experience in omni-channel activations.
  • Highly organised together with the ability to prioritise and adapt within a changing environment.
  • Creative thinker with a track record in providing solutions to business problems.
  • Exceptional attention to detail.
  • Strong analytical ability and proven project management experience.
  • Strong communication skills, with an articulate manner.
  • Great relationship building skills and the ability to network at all levels.
  • The ability to work autonomously and to tight deadlines.
  • Energetic and enthusiastic with a team spirit.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Commercial sensitivity.
About Us

We are L'Oréal, a global leader in the beauty industry. We are committed to creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. We welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond.

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