Global Head of Media and Omni

7 days ago

London, Greater London, United Kingdom Fresha Full time
About Fresha

Fresha is a leading marketplace platform for beauty and wellness, trusted by millions of consumers and businesses worldwide. Our platform is used by 110,000+ businesses and 450,000+ stylists and professionals, processing over 1 billion appointments to date. We are headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Dubai, Riyadh, Amsterdam, Warsaw, and Pristina.

Our Mission

We aim to provide a seamless experience for our customers and businesses, facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory, and team management. Our ecosystem gives merchants everything they need to run their business seamlessly.

Job Overview

We are seeking a dynamic and experienced Head of Media and Omni to lead our media strategy, planning, and execution. This role requires a visionary leader with a robust background in econometrics planning, media mix modeling, and omni-channel integration. The Head of Media will be instrumental in driving media productivity, connection planning, and media negotiations to optimize our media investments and enhance our market presence.

Key Responsibilities
  • Collaborate closely with Performance Marketing, Brand Marketing, Product, Data Analytics, and Creative teams to ensure a cohesive media strategy and seamless partner experience.
  • Craft and implement a holistic media strategy that aligns with Fresha's business goals and marketing objectives.
  • Utilize econometrics and media mix modeling to forecast and evaluate the impact of media investments across various channels.
  • Ensure seamless integration of media efforts across all channels, enhancing the overall customer journey.
  • Develop and execute connection plans that effectively reach and engage target audiences.
  • Oversee the development of detailed media plans, manage copy rotation, drive media productivity through rigorous analysis and optimization, and manage relationships with external media agencies.
  • Lead negotiations with media vendors to secure the best rates and value for Fresha.
  • Oversee and optimize programmatic media buying to maximize efficiency and effectiveness.
  • Stay abreast of media trends and leverage analytics to inform strategic decisions.
  • Develop and implement effective segmentation strategies to target and engage diverse customer segments.
Requirements
  • Minimum 10 years of experience in media planning, buying, and strategy, with at least 5 years in a leadership role.
  • Proven experience in applying econometrics and media mix modeling to optimize media spend.
  • Strong background in developing and executing omni-channel media strategies.
  • Expertise in connection and media planning, with a track record of successful campaigns.
  • Demonstrated ability to drive media productivity and achieve cost efficiencies, extensive experience in negotiating with media vendors and securing favorable terms.
  • Proficient in leveraging media analytics and staying updated with industry trends.
  • Skilled in developing and executing segmentation strategies, proven ability to manage and collaborate with external media agencies.
  • Strong understanding and experience in programmatic media buying and optimization.
  • Strong leadership and team management skills, excellent collaboration skills to work effectively with cross-functional teams.
What We Offer
  • A dynamic and fast-paced work environment.
  • Opportunities for growth and professional development.
  • A collaborative and inclusive team culture.
  • A competitive salary and benefits package.

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