Marketing Analytics Specialist

1 week ago


London, Greater London, United Kingdom Blue Legal Full time
About the Role:

We are seeking a Marketing Analytics Specialist to join our team at Blue Legal. The successful candidate will have experience with CRM system management tools and strong knowledge of data management practices.

In this role, you will be responsible for implementing and maintaining the firm's Peppermint/Microsoft Dynamics system. This involves managing data quality, supporting system users, and ensuring the CRM effectively supports business development and marketing efforts.

You will collaborate with the Business Development team to maintain data accuracy and streamline CRM processes, including pipeline management and campaign tracking. Additionally, you will develop and maintain marketing analytics dashboards and regular activity reports.

You will serve as the data guardian, overseeing data cleansing initiatives to remove obsolete or redundant information. Furthermore, you will provide CRM training and create teaching materials for colleagues.

This is an excellent opportunity for a skilled marketer with a passion for data analysis and a desire to work in a dynamic law firm environment. If you have experience with MS Dynamics/Peppermint and a proven ability to manage multiple projects, meet deadlines under pressure, and stay informed about emerging CRM technologies, we encourage you to apply.

Estimated Salary: £55,000 - £75,000 per annum



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